Case Study: Brett Spagnolo First Home Buyers Agents
From Unqualified Leads to a Predictable Pipeline of High-Intent Buyers
Lead Quality
Highest Brett has ever received
5–10 Qualified Leads/Week
Predictable, consistent, high intent
2–3 Deals/Month
$25,000 commission per deal
~$75,000 Revenue/Month
On $5,000 ad spend
14–15x ROAS (Best Case)
Massive profitability
About The Business
Brett Spagnolo
Industry: New Home Consultant (Residential Construction)
Location: WA
Website: Operates under a major building group (no personal site)Brett helps WA families, couples, and first home buyers enter new homes with confidence. His process covers finance, design, approvals, and handover — providing a seamless building journey driven by transparency and personalised support
The Challenge
Brett wasn’t struggling with lead volume — he was drowning in unqualified leads.
Before working with us, he faced:
Too many tyre-kickers
Agencies sending poor-quality leads
No qualification system
No automation to nurture premium buyers
No appointment booking system
Heavy reliance on referral partners
Time wasted on manual follow-up
No way to attract serious clients
As a time-poor consultant managing multiple businesses, Brett needed fewer leads —but better ones.
Our Strategic Approach
We engineered a quality-first acquisition system that delivered consistency,
predictability, and high-intent prospects.
Our strategy focused on:
- Zero-waste qualification
A detailed quiz funnel designed to filter out low-quality prospects and only pass
through those who matched Brett’s criteria:
income, debts, savings, available equity, borrowing readiness, timeframe, and more. - Automation for a time-poor operator
We implemented a complete appointment system with reminders, nurture sequences,
and no manual chasing. - Story-driven & trust-driven acquisition
We implemented a complete appointment system with reminders, nurture sequences, and no manual chasing. - Multi-channel paid traffic
We deployed proven Meta Ads and TikTok Ads strategies to stabilise lead quality and diversify traffic sources.
What We Implemented
Strategy 1
Qualification Funnel (GHL Quiz System)
- 12–15 question financial & situational qualifiers
- Automatic filtering of unfit leads
- Only high-quality prospects passed through
- Instant clarity for Brett before each appointment
Strategy 2
Automated Booking System
- Calendar integration
- SMS + email reminders
- Auto-confirmation workflows
- Reduced no-shows
- Removed manual follow-up
Strategy 3
Social Proof & Story-Based Creatives
- Testimonial-first campaigns
- Narrative-driven ad angles
- High-quality copy
- Visual creative direction
- Professional content execution
Strategy 4
Multi-Channel Advertising
- Meta Ads
- TikTok Ads
- Split-testing & optimisation
- Consistent premium traffic
- Lower cost + higher quality
The Results
5–10 Qualified Leads/Week
A stable, predictable flow of serious home-building prospects.
2–3 New Sales/Month
High-ticket deals at $25,000 commission each.
$75,000 Monthly Revenue
On just $5,000 ad spend.
14–15x ROAS
One of the highest-performing new home funnels we’ve launched.
Highest Lead Quality He’s Ever Received
Quality improved dramatically across every dimension.
Client Testimonial
“Our problem was never lead volume — it was lead quality.
After working with Ali, the quality of leads him and his team delivered were the best we’ve ever received.
I’d recommend him to anyone… except my competition — he’s mine!”
Brett Spagnolo
Ready To Scale
If you want a pipeline of high-intent, financially qualified leads — not tyre-kickers — let’s build a system that brings the right clients to you.
