Case Study: Level Up Property
From Initial Program Launch to 4-6x Return of Ad Spend
About The Business
Here’s What Most Property Coaches Miss About Scaling Online
Joe Tucker and Jef Miles built Australia’s largest property investment community with 83,000+ members. They’d helped hundreds of investors build multi-million dollar portfolios through their buyer’s agency and mentorship.
But they had a bigger vision: transform their expertise into a scalable online education business.
The problem? Running a buyer’s agency is completely different from launching a digital education brand.
They had the credibility, the results, and the community. What they didn’t have was a proven system to convert their audience into paying course members at scale.
Every day without a proper acquisition system meant leaving money on the table while their competitors captured market share in the booming property education space.
The Challenge
When Joe and Jef engaged us, they were at a critical crossroads. Despite their massive community and proven track record helping clients achieve $768K+ in equity gains, they couldn’t translate that success into a scalable coaching business. The gaps were fundamental:
No proven offer structure - Unclear positioning for their course vs. buyer's agency
No validated funnel -No system to qualify and convert leads profitably
No ad creative strategy -Relying on organic content without paid acquisition
No VSL framework - Missing the core conversion asset for high-ticket education
Zero paid traffic experience -Never run Meta Ads for course sales
No tracking infrastructure -Unable to measure what was working
Unclear messaging-Couldn't articulate their unique positioning clearly
No systematic testing framework -Flying blind without data-driven optimization
Analysis paralysis -Overwhelmed by options, stuck in planning mode
The result? Two expert investors with incredible case studies sitting on the sidelines while less qualified “gurus” dominated the paid acquisition space.
Our Strategic Approach
We didn’t just launch ads – we architected their entire go-to-market system.
Our approach began with a comprehensive 100-page Growth Gameplan, mapping every element from offer positioning to conversion optimization. We designed a complete acquisition ecosystem: qualification quiz funnels, VSL framework, ad creative direction, and sales process optimization.
The strategy was methodical. Launch small with a quiz funnel to validate messaging and audience fit. Test ad angles rapidly to identify winners. Build a high-converting VSL once we understood what resonated. Then scale aggressively with proper infrastructure supporting every lead.
We ran this like a product launch, not just a marketing campaign.
What We Implemented
Strategy 1
Foundation & Validation
Quiz Funnel Testing
- Built qualification quiz funnel to segment audience
- Launched initial test campaigns with multiple ad angles
- Validated messaging and audience targeting
- Identified winning creative themes and hooks
- Established baseline metrics for scale
Strategy 2
Conversion Asset Development
VSL Funnel & Creative
- Developed high-converting VSL script and framework
- Full video production and editing
- Landing page design and optimization
- Automated email sequences
- Application and booking system integration
Strategy 3
Paid Acquisition Scale
Meta Ads Management
- Scaled from $0 to $24,150 monthly ad spend
- Continuous creative testing and iteration
- Audience expansion and optimization
- Performance tracking and attribution
- ROAS optimization and scaling protocol
Strategy 4
Content & Brand Ecosystem
Omnichannel Growth
- Content marketing strategy and execution
- Video ad production and creative direction
- Organic social media strategy alignment
- Sales process optimization and training
- CRM automation and lead nurturing
The Results
From zero paid acquisition to a profitable, scalable acquisition engine in under 6 months.
Client Testimonial
“Ali and his team didn’t just help us launch our course – they built our entire acquisition system from scratch. We went from having zero experience with paid ads to running a profitable funnel generating 4-6x ROAS. The 100-page growth plan gave us complete clarity, and their hands-on approach with creative, funnels, and optimization made all the difference. This partnership transformed our business model.”
Joe Tucker & Jef Miles, Level Up Property
Ready To Scale
Let’s build your digital education empire. Book a strategic consultation to discuss how we can architect your course launch and acquisition system.
