Case Study: 
Ben Wills New Homes

From Referral-Dependent to A Million Dollar Revenue Engine 
CPL Reduction
%
Qualified Leads/Month
-120
Deals / Month
-10

About The Business

Ben Wills from La Vida Homes in Perth. He helps WA families, first home buyers, and upgraders design and build new homes. His strength lies in transparency, education, and guiding clien ts from concept to finance to final handover.

The Challenge

When Ben engaged us, he was an exceptional consultant held back by system
Acquisition Bottlenecks
Relied almost entirely on referrals
Lead flow had a ceiling no scalability
VA - managed ads with no stra tegy
Cost per lead above $100
Low booking rates
Weak lead qualit
Operational Gaps
No qualification process
No segmentation
No nurturing
No post - click system
Cold, unfiltered leads
No automation or CRM structure
Ben had the skills — but lacked the growth engine to scale sustainably.

Our Strategic Approach

We didn’t just run ads. We engineered independence. Ben needed an acquisition ecosystem that could outperform referrals — not supplement them

Our strategy w as built around four core pillars:

Outcome:
A predictable, scalable acquisition machine

delivering higher

quality leads at 60%
lower cost.

What We Implemented

Strategy 1

Post - Click Qualification System

Strategy 2

Diversified Sales Funne

Strategy 3

Creative & Social Proof

Strategy 4

Multi - Channel Acquisition

The Results

Primary Performance Metrics
Cost Per Lead Reduction
0 %decrease
Qualified Leads Per Month
0 –120
Deals Closed Per Month
–10
Monthly Commission Revenue
$ K–250K
Referral Dependence
Eliminated

Transformation Summary

To fully self-staining acquisition system
From referral-pendent
12 – 15 - step qualified leads
From inconsistent quality
Monthly Commission Revenue
From $100+ CPL
a stable machine generating $200K – $250K monthly commissions
From unpredictable months

Client Testimonial

“Ali is an absolute gun when it comes to paid advertising. He’s reliable, works incredibly hard, and is always responsive. I’d recommend Ali a nd his team to anyone who wants a dependable paid ads partner — except my competition.”

Ready To Scale

Let’s architect your growth engine. Book a strategic consultation to see how we can transform your ac quisition system.