Case Study: Ben Wills New Homes
From Referral-Dependent to A Million Dollar Revenue Engine
CPL Reduction
%
Qualified Leads/Month
-120
Deals / Month
-10
About The Business
Ben Wills from La Vida Homes in Perth. He helps WA families, first home buyers, and
upgraders design and build new homes. His strength lies in transparency, education,
and guiding clien
ts from concept to finance to final handover.
The Challenge
When Ben engaged us, he was an exceptional consultant held back by system
Acquisition Bottlenecks
Relied almost entirely on referrals
Lead flow had a ceiling no scalability
VA - managed ads with no stra tegy
Cost per lead above $100
Low booking rates
Weak lead qualit
Operational Gaps
No qualification process
No segmentation
No nurturing
No post - click system
Cold, unfiltered leads
No automation or CRM structure
Ben had the skills — but lacked the growth engine to scale sustainably.
Our Strategic Approach
We didn’t just run ads. We engineered independence. Ben needed an acquisition ecosystem that could outperform referrals — not supplement them
Our strategy w as built around four core pillars:
- A robust post - click qualification system powered by conversational AI
- A clean, high - performance, automated sales funnel
- Social - proof and trust - driven creative to position him as Perth’s new home authority
- Multi - channel acquisition to stabilise and scale his pipeline
Outcome:
A predictable, scalable acquisition machine
—
delivering higher
–
quality leads at 60%
lower cost.
What We Implemented
Strategy 1
Post - Click Qualification System
- ManyChat + conversational AI automation
- 12 – 15 step qualification sequence
- Filters to identify high - intent buyers
- Automated conversation flow
- Smooth journey: ad → qualification → booking
- Removed low - intent, time - wasting leads
Strategy 2
Diversified Sales Funne
- Complete, high - converting sales funnel
- Sales page → calendar → confirmation
- Automated booking engine
- CRM & pipeline integration
- Multi - step nurture workflows
- Calendar filled with warm, quali fied prospects
Strategy 3
Creative & Social Proof
- Testimonial - driven creative direction
- Story - based ad concepts
- High - performing ad copy
- Multiple hook styles and angles
- Lifestyle & UGC - based creative
- Trust - building content highlighting his expertise
Strategy 4
Multi - Channel Acquisition
- Meta Ads launch (primary channel)
- TikTok Ads for volume & diversification
- Cross - platform testing & optimisation
- Stable daily pipeline
- Broader reach across buye r demographics
The Results
Primary Performance Metrics
Cost Per Lead Reduction
0
%decrease
Qualified Leads Per Month
0
–120
Deals Closed Per Month
–10
Monthly Commission Revenue
$
K–250K
Referral Dependence
Eliminated
Transformation Summary
To fully self-staining acquisition system
From referral-pendent
12 – 15 - step qualified leads
From inconsistent quality
Monthly Commission Revenue
From $100+ CPL
a stable machine generating $200K – $250K monthly commissions
From unpredictable months
Client Testimonial
“Ali is an absolute gun when it comes to paid advertising. He’s reliable,
works incredibly hard, and is always responsive. I’d recommend Ali a
nd
his team to anyone who wants a dependable paid ads partner
—
except
my competition.”
Ben Wills, New Home Consultant
Ready To Scale
Let’s architect your growth engine.
Book a strategic consultation to see how we can transform your ac
quisition system.