We Help Home Improvement & Trade Businesses Fill Their Calendar with High Paying Jobs Weeks In Advance – From Emergency Repairs to Major Renovation Projects…
.. Without wasting money on HiPages/ServiceSeeking sold to 5+ competitors, and competing on price when homeowners can’t tell you apart
Featured In
Who We Work With
Emergency & Service Trades
Project-based & Renovation Trades
Emergency & Service Trades
Our system qualifies: Urgency level, property ownership, service area, and payment capacity—so only genuine emergency and maintenance calls hit your calendar.
Best fit: Licensed and insured, 2+ trucks, ready to scale emergency response capacity.
Project-based & Renovation Trades
Who We Work With
We specialise in established trade businesses doing $300K+ annual revenue with 2+ staff (or capacity to hire):
Emergency & Service Trades
Plumbers | Electricians | HVAC Technicians
What we deliver:
- Homeowners with urgent repair needs (burst pipes, electrical faults, heating/cooling failures, lockouts, appliance breakdowns)
- Immediate bookings at premium rates ($195-$350+/hour after-hours)
- Consistent service call volume: 40-60+ booked jobs per month
- Average monthly service revenue: $80K-$150K+
Our system qualifies: Urgency level, property ownership, service area, and payment capacity—so only genuine emergency and maintenance calls hit your calendar.
Best fit: Licensed and insured, 2+ trucks, ready to scale emergency response capacity.
Project-based & Renovation Trades
Completing major projects and ready to keep your crews booked 3-6 weeks ahead?
What we deliver:
- Homeowners planning $10K-$100K renovation and construction projects
- Verified budgets, timelines, and decision-making authority
- Consistent project pipeline: 5-12 qualified opportunities per month
- Average monthly project bookings: $150K-$400K+
Best fit: Licensed and insured, proven portfolio, capacity to manage multiple concurrent projects.
Kitchen/Bath Renovators | Roofing Contractors | Concrete/Paving | Builders | Extensions | Decking Specialists | Fencing Contractors | Retaining Walls | Landscapers | Carpenters | Painters | Tilers
Quick 10-minute call to see if and how we can help
100+ Brands scaled local & global
Words from our happy clients
See what they’re saying about us and how we helped transform their businesses.
Words from our happy clients
See what they’re saying about us and how we helped transform their businesses.
Backed by proof
Every business below was stuck with broken marketing systems, wasted ad budgets, or empty pipelines. Here’s how we transformed their business.
The Real Challenge For Trade Businesses
Lead Platforms Are Bleeding You Dry
Here’s the brutal reality of buying tradie leads in 2026:
You pay HiPages, ServiceSeeking, Airtasker, or other platforms for “qualified” leads.
The same lead is sold to 4-6 other tradies simultaneously.
The homeowner gets bombarded with calls and quotes within hours.
They’re confused, overwhelmed, and pick whoever’s cheapest because that’s the only differentiator when six identical quotes land in their inbox.
For emergency trades: You’re competing with 5 other plumbers for a burst pipe job that should be yours.
For project trades: You spend 3 hours quoting a $40K bathroom reno, and the homeowner ghosts you or picks someone $3K cheaper.
Your conversion rate? 15-25% if you’re lucky.
- Platform fees: $50-$150 per lead
- Your time: 2-4 hours quoting, following up, chasing
- Win rate: 1 in 5 at best
- Even when you WIN: Platform takes 10-20% of your margin
The real issue? You don’t have an exclusive lead system that builds trust BEFORE homeowners start comparing 6 quotes.
You're Invisible Online (Or Look Like Everyone Else)
61% of Australians won’t hire a tradie they can’t find online
- Emergency plumber near me You're not in the top 3 Google Map results
- Bathroom renovation suburb: Your website doesn't even rank on page 1
- Your Google reviews? 8 reviews from 3 years ago while your competitor has 147 current ones
Even if they DO find you, your online presence screams:
- Locally owned and operated (so does everyone else)
- Quality workmanship (meaningless without proof)
- Friendly service (generic fluff)
No before/afters. No video testimonials. No social proof.
When you look identical to 40 other tradies, homeowners pick whoever’s cheapest or most convenient.
The truth? You’re excellent at your trade but terrible at marketing.
- They search Google first
- They read reviews obsessively
- They compare 3-5 options before calling
- They make decisions based on trust signals BEFORE picking up the phone
What If You Could...
- Fill your calendar with qualified, ready-to-book homeowners consistently
- Get exclusive leads (not shared with 5 other tradies)
- Attract homeowners with verified budgets and urgent timelines
- Build trust before the first call (so you're the obvious choice)
- Achieve 60-70% quote-to-booking rates (vs. industry 15-25%)
For emergency trades: 40-60+ service calls per month at premium rates
For project trades: $150K-$400K+ in monthly project bookings
…without buying overpriced platform leads, cold calling, or waiting for referrals?
Success Stories
Straight from our top clients because we’ve got plenty to share
The Complete Client Acquisition System
Not just “run some ads.” Complete infrastructure that works 24/7.
Phase 1:
Positioning & Service Strategy (Weeks 1-2)
- 70-120 page custom growth blueprint
- Positioning strategy: emergency specialist, renovation authority, or premium full-service contractor
- Service-specific offers (24/7 emergency response, renovation quote calculator, project guarantees)
- 12-month roadmap with revenue targets
Phase 2:
Complete Execution - 100% Done-for-you (Weeks 3-4)
- High-converting landing pages (service-specific: emergency plumbing, kitchen renos, roofing, decking, etc.)
- Ad creative and copy (Meta, Google LSAs, Search, YouTube)
- Before/after galleries and video testimonials
- Email/SMS sequences (10+ touch points)
- CRM setup with full automation (ServiceM8, Fergus, GoHighLevel integration)
- Instant follow-up (under 60 seconds)
- Quote calculators and booking calendars
You own everything we build. Forever.
Phase 3:
Smart Qualification (Ongoing From Week 3)
- For Emergency Trades: Urgency verification (immediate, today, this week, planning)
- Service area confirmation
- Property ownership verification
- For Project Trades: Budget range qualification ($5K-$20K, $20K-$50K, $50K-$100K+)
- Timeline and planning stage
- Decision-maker identification
- Property ownership verification
Result: If someone’s just browsing, price-shopping, or not ready to book, they never see your calendar. This is how we achieve 60-70% quote-to-booking rates and reduce time-wasters by 80%+.
Phase 4:
Sales Process Optimization (Weeks 5-8)
- Quote call scripts optimized for homeowner psychology
- Scope-of-work templates and pricing calculators
- Follow-up sequences (no-shows, not-ready-yet, thinking-it-over, budget concerns)
- Objection handling frameworks ("Why are you more expensive?")
Why this matters: If your process only works for warm referrals, you’ll hit a ceiling. Optimized for cold traffic = unlimited, predictable growth.
Phase 5:
Scale & Omnichannel Presence (Months 3-12+)
- Google Ads (Local Service Ads, Search, Performance Max, YouTube)
- Meta Ads (lead gen + retargeting)
- Google Business Profile optimization + review generation
- Email marketing campaigns
- Authority building (video testimonials, case studies, before/afters)
- Referral partner automation (real estate agents, property managers, strata managers)
About
Alireza Rabar & Co
Alireza Rabar & Co
I’m Alireza Rabar (Ali)—Iranian immigrant who came to Australia with $0.
Here’s what most agencies won’t tell you: I’m not just a marketer. I’m a property investor and homeowner.
I’ve personally hired dozens of tradies—from emergency plumbers at 2am to renovation contractors for major projects. I know what it’s like to compare quotes, read Google reviews at 11pm, and decide who to trust.
I don't just know how to run ads. I know your business from the inside:
- I understand what makes homeowners choose one tradie over another in the first 30 seconds
- I know the objections they have ("Are you licensed? Insured? How long will it take?")
- I've seen the difference between professional operators and cowboys
- I know licensing requirements, public liability insurance, and trade compliance
- I've been the customer sitting across from you—I know what builds trust
This means when we build your marketing system, it's not theory. It's practical, compliant, and built by someone who's been on both sides.
My team of specialists (30+ years combined experience) has generated $2.3B+ in client revenue across 23 industries.
Track Record:
- Built and sold first business in 2022
- Active property investor with substantial portfolio
- Hired 50+ tradies personally across renovations, repairs, maintenance
- Mentored 100+ business owners
- 23 industries, 5 countries
- Managed $10M+ in ad spend
- Featured in Success Magazine, Australian Business Journal, International Business Times
We treat your business like our own—because we genuinely understand what’s at stake.
Why Choose US Over Other Agencies?
Rabar Media
- Lead Exclusivity 100% exclusive to you
- Lead Quality Pre-qualified budget, urgency, property ownership
- Quote-to-Booking Rate 60-70%
- Cost Per Booked Job: $80-$150 (full-funnel ROI)
- Trust Building: Before/afters, reviews, multi-touch nurture
- Ownership You keep all assets
- Scalability Omnichannel system
- Licensing/Insurance Verification Built into qualification
Other Agencies
- Shared with 1-2 others Sold to 4-6+ tradies
- Unverified "interested" prospects Tire-kickers and price-shoppers
- 25-35% (if tracked) 15-25%
- $200-$400+ $150-$500+ (after platform fees)
- Single ad → form → call Instant call (no relationship)
- You rent (locked in) No assets, rent the platform
- Single platform dependent Buy more = more competition
- Generic forms No verification
Here's What Happens Next
Step 1
Complete quick application (2 minutes)
Step 2
Book free Discovery Call (10-15 minutes)
Step 3
We review your situation and goals
If I’m confident we can help, I’ll show you how. If not, I’ll tell you upfront.
No pressure. No BS. Month-to-month only. You own everything we build.
Common questions answered
Do you have lock-in contracts?
How quickly will I see results?
What if I've tried Facebook/Google ads before and they didn't work?
Do you integrate with trade software?
Who is this best suited for?
Do you work with all types of trades?
We specialize in residential trades across two categories:
Emergency/Service: Plumbing, electrical, HVAC, locksmiths, appliance repair, hot water, gas fitting (40-60+ calls/month at premium rates)
Project/Renovation: Kitchen/bath, roofing, concrete, extensions, decking, fencing, retaining walls, landscaping, carpentry, painting, tiling ($150K-$400K+ monthly bookings)
We generally don’t work with commercial-only operators or new license holders under 2 years.
What kind of budget do I need?
$3,500-$5,000/month total (includes $1,500-$2,500 ad spend + service fee).
Here’s the math:
For emergency trades: If you’re doing 25-30 service calls/month at $300-$800 average, adding 15-20 calls at similar margins pays for the system multiple times over.
For project trades: If you’re booking $100K-$200K/month and want to add $100K-$200K more, one additional $15K-$30K project per month covers the investment.
Most trade businesses see 4-6x ROI within 60-90 days.
We’ll show exact projections on our call based on your service type and average job value
Ready To Fill Your Calendar with Qualified Ready-to-Book Homeowners?
If you’re a trade business doing $300K+ annually with 2+ staff, licensed and insured, tired of buying overpriced platform leads, and ready to fill your calendar with exclusive, pre-qualified homeowners even in this competitive market let’s chat.
“After six months with another agency and zero results, this completely transformed our business. We now have a structured system that brings in qualified appointments consistently, and we can see exactly where every dollar is working. The infrastructure, the clarity, and the results speak for themselves.”
Property Principles
