Case Study: Ben Wills New Homes
From Referral-Dependent to A Million Dollar Revenue Engine
About The Business
Ben Wills from La Vida Homes in Perth. He helps WA families, first home buyers, and upgraders design and build new homes. His strength lies in transparency, education, and guiding clients from concept to finance to final handover.
The Challenge
When Ben engaged us, he was an exceptional consultant held back by system limitations. Despite a strong reputation and steady referrals, his growth was capped by dependency on external partners.
Acquisition Bottlenecks
- Relied almost entirely on referrals
- Lead flow had a ceiling — no scalability
- VA-managed ads with no strategy
- Cost per lead above $100
- Low booking rates
- Weak lead quality
Operational Gaps
- No qualification process
- No segmentation
- No nurturing
- No post-click system
- Cold, unfiltered leads
- No automation or CRM structure
Summary: Ben had the skills — but lacked the growth engine to scale sustainably.
Our Strategic Approach
We didn’t just run ads.
We engineered independence.
Ben needed an acquisition ecosystem that could outperform referrals — not
supplement them.
Our strategy was built around four core pillars:
- A robust post-click qualification system powered by conversational AI
- A clean, high-performance, automated sales funnel
- Social-proof and trust-driven creative to position him as Perth’s new home authority
- Multi-channel acquisition to stabilise and scale his pipeline
Outcome:
A predictable, scalable acquisition machine — delivering higher-quality leads at 60% lower cost.
What We Implemented
Strategy 1
Post-Click Qualification System
- ManyChat + conversational AI automation
- 12–15 step qualification sequence
- Filters to identify high-intent buyers
- Automated conversation flow
- Smooth journey: ad → qualification → booking
- Removed low-intent, time-wasting leads
Strategy 2
Diversified Sales Funnel
- Complete, high-converting sales funnel
- Sales page → calendar → confirmation
- Automated booking engine
- CRM & pipeline integration
- Multi-step nurture workflows
- Calendar filled with warm, qualified prospects
Strategy 3
Creative & Social Proof
- Testimonial-driven creative direction
- Story-based ad concepts
- High-performing ad copy
- Multiple hook styles and angles
- Lifestyle & UGC-based creative
- Trust-building content highlighting his expertise
Strategy 4
Multi-Channel Acquisition
- Meta Ads launch (primary channel)
- TikTok Ads for volume & diversification
- Cross-platform testing & optimisation
- Stable daily pipeline
- Broader reach across buyer demographics
The Results
Primary Performance Metrics
Eliminated
Referral Dependence
Transformation Summary
From referral-pendent
To fully self-staining acquisition system
From inconsistent quality
to 12–15-step qualified leads
From $100+ CPL
to 60% lower CPL and higher quality
From unpredictable months
to a stable machine generating $200K–$250K monthly commissions
Client Testimonial
“Ali is an absolute gun when it comes to paid advertising. He’s reliable, works incredibly hard, and is always responsive. I’d recommend Ali and his team to anyone who wants a dependable paid ads partner — except my competition.”
Ben Wills, New Home Consultant
Ready To Scale
Let’s architect your growth engine.
Book a strategic consultation to see how we can transform your acquisition system.